AdMergeX Embraces the CTV Wave: Unlocking Big-Screen Traffic to Build a New Engine for Brand Growth​

In an era where digital marketing is moving toward omnichannel integration, AdMergeX—a global SaaS and service platform for advertising traffic infrastructure—is keeping pace with trends by officially launching its ​Connected TV (CTV) advertising solution. This solution fully supports cross-screen brand coverage across smart TVs, mobile apps, and web environments, helping advertisers explore the blue ocean of big-screen traffic and activate new momentum for brand growth.

​Embracing the Trend: CTV as a New Frontier for Brand Growth​

According to Statista, CTV ad revenue has achieved an average annual growth rate of ​20%​​ over the past five years and is projected to exceed ​​$38 billion by 2027, making it the fastest-growing digital advertising channel. AdMergeX' s intelligent delivery engine ensures comprehensive coverage of mainstream CTV devices, including smart TVs, streaming terminals, and gaming consoles across diverse scenarios, providing brands with an end-to-end solution from exposure to conversion.

The solution combines the immersive experience of big screens with the precision targeting of programmatic advertising. Through ​15-30 second unskippable ad placements, it ensures complete brand message delivery while significantly enhancing user engagement depth.

​Technology Empowerment: Building a Measurable and Optimizable CTV Delivery System​

As the growth potential of the CTV landscape becomes increasingly evident, solving challenges related to user targeting, attribution measurement, and ad creativity has become a prerequisite for advertisers looking to expand their CTV investments. Leveraging a decade of technical expertise in programmatic advertising, AdMergeX addresses these challenges through proactive innovation:

​Intelligent User Identification​
Utilizes deep learning algorithms to build household user profiles, accurately identifying high-value audiences and optimizing the path from exposure to conversion.

​Comprehensive Attribution Analysis​
Integrates with globally leading measurement platforms to establish cross-device attribution models, tracking the full user journey from big-screen exposure to mobile conversion in real time, ensuring measurable and optimizable results.

​Cross-Screen Conversion Boost​
Employs patented IP mapping technology to efficiently guide CTV-exposed users to complete conversions on mobile devices, increasing installation rates and user value.

​Ecosystem Collaboration: Integrating Global Premium Media Resources

​AdMergeX has established deep partnerships with major global streaming platforms, building an ecosystem that delivers ​premium, brand-safe, and scalable traffic. The platform prioritizes emerging streaming channels, providing advertisers with a first-mover advantage in capturing incremental markets.

​Future Outlook: Continuous Advancement in Intelligent Marketing Ecosystems​

Moving forward, AdMergeX will continue to optimize its CTV solutions by:

Deepening cross-screen traffic integration to ​seamlessly connect​ user conversion paths across the entire journey.
Enhancing AI-powered optimization capabilities for dynamic budget allocation.
Advancing creative adaptation tools for efficient multi-screen asset generation.

​AdMergeX Statement:
“CTV is the most promising advertising channel for the next five years. We are committed to helping advertisers achieve performance competitiveness on big screens that rivals mobile channels, truly realizing the synergy between brand and performance.”