AdMergeX Global Brand Upgrade: Building a New Ecosystem for Ad Traffic Infrastructure to Empower Developer Growth​

Amid intensifying global competition in the mobile app ecosystem, developers face three core challenges: fragmented traffic, inefficient monetization, and high technical barriers. Leveraging deep service experience with 20,000+ developers, Beijing Qiancheng Tech Co., Ltd. officially launches its new brand ​AdMergeX, positioning itself as open ad traffic infrastructure for global growth. Through its full-stack technology platforms—Mediatom​ (free ad mediation SaaS platform), ​MergeX​ (programmatic ad exchange SaaS platform), and ​MedPro​ (AI-Powered ad platform)—AdMergeX provides developers with a holistic traffic monetization solution to maximize ad revenue.

"This upgrade represents not only a brand refresh but a deepened commitment to our mission of 'Technology-Driven Fair Monetization.’We believe only by breaking data silos and redefining transaction efficiency can developers' growth potential be fully unleashed."

Brand Philosophy: Fusion of Technology DNA and Growth Vision​

The AdMergeX brand mission: ​​"Maximize revenue for every unit of developer traffic through intelligent ad technology."​​
​Ad: Signifies AdMergeX’s ​Ad Tech​ expertise—the core of its brand value.
​Merge: Represents ​efficient matching​ of media traffic with advertiser demand, creating a three-way win-win for developers, advertisers, and the platform.
X: Symbolizes both the ​​"unknown variable"​​ in mathematics (unlimited potential for revenue optimization) and technological ​innovation​ (reflecting AdMergeX’s global ambitions).
AdMergeX = Ad Tech × Traffic Value Aggregation × Infinite Growth Potential​

Product Ecosystem: Full-Stack Tech Matrix & Intelligent Upgrade​

Since inception, AdMergeX has prioritized developer needs, continuously iterating its technology to deliver enhanced products and services.

​1. Full-Stack Technology Matrix​
AdMergeX integrates three core platforms—Mediatom, ​MergeX, and ​MedPro—with professional services to provide tailored monetization solutions. This suite addresses developers’ comprehensive needs:
Monetizing owned traffic
Scaling media portfolio value
Enabling media ad commercialization
2. Intelligent Technology Upgrade​
Built on 10+ years of global ad platform R&D, AdMergeX’s next-gen intelligent ad tech platform uses ​machine learning​ and ​big data​ to redefine efficiency across the monetization chain. Key proprietary algorithms include:
Intelligent Dynamic Profit Algorithm
Intelligent Dynamic QPS Control Algorithm
Intelligent Bidding Algorithm
Anti-Fraud Technology
These power the intelligent core of AdMergeX's full-stack products (Mediation/ADX/DSP), driving continuous efficiency gains.

​Brand Visual Identity: Technology Core & Ecosystem Synergy​

​1. Logo Design​
The AdMergeX logo comprises a dynamic interlocking ring (symbolizing fluid integration of traffic and value, echoing "Merge") and typography. Negative space within the rings forms an "X," enhancing brand recall. The open-ring design reflects an ​open ecosystem philosophy.
​2. Color System​
​Primary Color: Deep blue (conveying technological reliability and global vision)
Accent Color: Magenta (symbolizing innovation and vitality)
​Gradient Effect: Simulates data flow from deep blue (demand side) to magenta (supply side)
Note: Brand VI system upgrades are being rolled out across online/offline touchpoints.

​Future Roadmap​

​1. Comprehensive Product Experience Upgrade​
AdMergeX’s new official website (coming soon) will unify Mediatom, MergeX, and MedPro, offering streamlined registration, login, and feature access for end-to-end monetization management.
​2. Dual-Track Strategy: Localization & Globalization​
​China Market: Deep adaptation to domestic ad ecosystem; optimized compliance and traffic strategies.
Global Markets: Enhanced local operations; precise regional demand matching.
Cross-functional upgrades (tech/product/operations) will deliver competitive monetization solutions worldwide.
​3. Continuous Evolution for Shared Growth​
This rebranding marks only the beginning of AdMergeX’s global strategy. Future iterations in technology and services will further unlock infinite possibilities in traffic monetization with developers.