medpro
Company News2025-07-16

MedPro Platform Upgraded: AI-Powered Advertising Engine Unlocks Smarter Monetization for Developers​

AdMergeX announces a major upgrade to its MedPro Intelligent Advertising Platform, integrating decade-long ad tech expertise with machine learning. This enhancement delivers an AI engine for developers optimizing traffic monetization amid complex operational demands.

AI-Driven Capability Upgrade​
MedPro’s core enhancements rebuild the advertising stack through deep learning:
​AI Decision Engine​
Smart Bidding: Value-maximization algorithms optimize bids via ML, increasing ROAS by 150%+ in high-value sectors.
​Data Leverage: 10+ years of cross-industry data refines targeting accuracy.
​Efficient Cold Start: AI-powered initialization reduces time/cost using historical patterns.
​Event-Based Optimization: Auto-optimizes standard events (installs, registrations, payments) and custom conversions.

​Intelligent User Targeting​
RTA (Real-Time Audience)​: Instantly filters premium traffic for high-value user acquisition.
​Lookalike Expansion: Identifies high-potential users from seed audiences, reducing CAC.

​Creative Automation​
​Dynamic Creative Optimization (DCO)​: Personalizes creatives using user tags, increasing CTR while lowering acquisition costs.
​AIGC Batch Production: Generates multi-format creatives for cross-channel adaptability.

​Campaign Management​
Smart Nailplate: Automated workflow tool for ad deployment, monitoring, and adjustments.

​Proven Performance Gains​
Internal tests and early adopters validate:
Performance: 150%+ ROAS lift in e-commerce; 40% higher LTV prediction accuracy.
​Efficiency: 3x faster cold starts; 60% less manual intervention.

Case Study: Southeast Asia E-Commerce​
Challenge: Rising CAC with subpar first-order conversion rates.
​Solution: Audience stratification + DCO creatives targeting high-spending users.
​Result: 35% lower CAC; 28% higher first-order conversion.

​Case Study: Global Finance Platform
Challenge: Balancing high-value user acquisition with multi-region compliance.
​Solution: LTV-based bidding + frequency capping via real-time optimization.
​Result: 40% CAC reduction; 2x approval rate; Month 1 KPI exceeded.

Enter the Model-Driven Advertising Era​
"Advertising is shifting from targeting to modeling," states MedPro’s Product Lead. "Our mission—AI-driven precision for every ad dollar—unlocks ML’s potential."

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