In mobile app commercialization, ad monetization remains developers' primary revenue source. Yet many face stagnant ad earnings despite growing DAU.
Three Pain Points of Traditional Monetization
Middle-Layer Commission: Third-party platforms reduce actual revenue.
Uncontrollable Pricing: Volatile bidding undervalues premium traffic.
Passive Operations: No direct advertiser access limits optimization.
Mediatom' s Direct-Sold Ads feature provides the solution.
Direct-Sold Ads: Redefining Monetization Efficiency
This advertiser-to-publisher model delivers:
30%-50% Revenue Lift
Zero commission; advertiser budgets convert directly to revenue
Flexible pricing: CPM/CPC/CPA with self-set rates
Maximized Traffic Value
Exclusive campaigns for high-value user segments
Multi-dimensional targeting: time/frequency/geo/device
Long-Term Value
Build direct-advertiser pools for stable income
Train AI bidding models using first-party data
3-Step Activation
Step 1: Enable Direct Advertiser Account
Path: [Ad Management] > [Advertiser Management] > [Direct Advertisers] > [Enable Account]
Submit details for review under [Advanced Management] > [Approval].
Step 2: Create Direct Campaign
Part 1: Campaign Setup
Create campaign > Set objective (Branding/Performance) > Define daily budget.
Part 2: Ad Group Configuration
Set targeting rules, media selection, scheduling, and bidding.
Part 3: Creative Upload
Select format (Splash/Interstitial/Rewarded Video/Native/Banner) + upload creatives.
Step 3: Data-Driven Optimization
Via dedicated dashboard:
Compare CTR/eCPM across campaigns
Identify high-converting creatives
Adjust bids based on real-time ROI
Act Now for Limited-Time Benefits
(Until Dec 31, 2025)
1:1 setup guidance from dedicated ops managers
Priority access to premium advertisers
Apply:
Email marketing@medproad.com
Subject: "Direct Ads Access Request – [App Name]"