Fortifying User Privacy and Data Security: Mediatom's Full Ecosystem Leads New Trends in Ad Tech Industry​

In the digital era, user privacy protection and data security have become core issues in the advertising technology industry. With the widespread application of AI technology, data security faces new challenges while also bringing new opportunities to the industry. Mediatom, focused on R&D and innovation of traffic infrastructure SaaS services, along with its full ecosystem of products, is embracing these changes with forward-looking vision and innovative technology. Continuously increasing investment in privacy protection and data security, Mediatom is gradually improving its proprietary product system to provide efficient, precise, and secure advertising solutions for global developers and advertisers, leading the industry toward a new development stage.

​Era Background: Opportunities and Challenges Brought by AI Technology​

The rise of AI technology has brought unprecedented efficiency improvements to ad delivery, traffic optimization, and creative generation, but it also imposes higher requirements for user privacy protection and data security. Increased complexity in data collection, storage, and processing elevates the risk of data breaches. Therefore, ensuring user privacy and data security while leveraging AI to enhance ad effectiveness has become an urgent industry problem.

​Data Security Capabilities of the Three Traffic Infrastructure Platforms​

​Mediatom: Demonstrating Data Security Strength with Authoritative Certification​

As the company's earliest market-released SaaS platform focused on media monetization, Mediatom successfully passed the ​China Academy of Information and Communications Technology (CAICT) SDK Security Special Assessment​ in 2022. It was selected as a member unit of CAICT's ​​"Data Security Community Plan (DSC)"​​ and recognized as a ​​"Xingyi (Star) Case"​​ for outstanding green SDK products. These achievements signify authoritative recognition of Mediatom's technical capabilities in data security and privacy protection.

Mediatom SDK continuously upgrades security compliance measures, supporting features like one-click disabling of personalized ad recommendations, strictly adhering to personal information compliance principles including informed consent, minimal necessity, and legitimate rights protection.

Additionally, Mediatom SDK employs advanced data encryption and security protection technologies to ensure user data safety during transmission, storage, and processing. Rigorous code reviews and vulnerability scanning mechanisms guarantee platform stability and reliability.

​MergeX: Building a Secure and Transparent Autonomous Ad Traffic Exchange Ecosystem​

MergeX is an ad traffic exchange SaaS platform dedicated to providing efficient and transparent autonomous ad traffic solutions for developers and advertisers. The platform adopts strict user data isolation mechanisms to ensure data independence between different developers and advertisers, preventing data leaks and misuse.

Furthermore, MergeX has established a comprehensive security protection system utilizing advanced firewall technology, intrusion detection systems, and data encryption to ​comprehensively safeguard​ platform security from all aspects. Regular security vulnerability scans and risk assessments identify and address potential threats promptly, ensuring stable operation.

​Medpro: Guardian of Privacy and Security in Intelligent Ad Delivery​

Medpro is Mediatom's newly launched intelligent ad delivery SaaS platform, focused on providing smart and precise advertising services for advertisers. Using advanced AI algorithms and big data analytics, the platform automates and intelligently manages ad delivery, precisely targeting users based on advertiser objectives and significantly improving ad performance and ROI.

For user privacy and data security, Medpro employs strict user data anonymization techniques to ensure privacy during ad delivery. The platform has established a robust data security management system with advanced data encryption and access control mechanisms to ensure secure storage and lawful access of user data. Regular data security audits and risk assessments proactively identify and resolve potential issues.

​Future Outlook: Continuously Leading New Trends in Privacy Protection and Data Security​

Looking ahead, as AI technology becomes more prevalent, user privacy protection and data security will remain central to industry development. Mediatom will continue to prioritize these areas, increasing investment in technological innovation to enhance the privacy and security standards of its three core platforms. The company will strengthen collaboration with global developers, advertisers, and authoritative institutions to explore new models and methods for privacy and data security, safeguarding the development of the global digital advertising industry.