Mediatom Programmatic Advertising Feature Upgraded: More Efficient, More User-Friendly​

To help developers better access programmatic advertising and achieve greater revenue growth, Mediatom—ad mediation SaaS platform under AdMergeX—has recently completed a comprehensive upgrade of its programmatic advertising features. By integrating with the MergeX ad traffic exchange platform, Mediatom has optimized multiple functional modules including waterfall configuration, programmatic ad setup, and data reporting, delivering a smoother user experience and higher monetization efficiency.

​1. Optimized Waterfall Configuration: Clearer Data Presentation​

​Before Upgrade: The ​​[Aggregation Management] > [Waterfall Configuration]​​ page displayed ​​[Mediatom ADX]​​ by default, while programmatically integrated ad sources in Mediatom were shown as individual entries.

​After Upgrade: Mediatom ADX and programmatic ad sources are now merged into a single ​​[Programmatic Advertising]​​ entry, positioned at the top of the waterfall configuration list.

​2. Enhanced Programmatic Advertising Configuration: Improved User Interaction​

Key improvements include:

In ​​[Aggregation Management] > [Programmatic Advertising Configuration]​:
​Mediatom ADX​ has been upgraded to ​MergeX, offering more logical ad source management and data detail display.

In ​​[Aggregation Management] > [Programmatic Advertising Configuration] > [Add Ad Source]​:
The full list of ad platforms is now fully exposed, enabling faster budget-to-ad-source linking within a cleaner interface.

​3. Upgraded Data Reporting: Enhanced Data Insights

​After Upgrade: The ​​[Data Reporting]​​ page now supports multiple data dimensions—including comprehensive reports, hourly reports, funnel reports, and third-party data uploads—with detailed breakdowns for each data entry. Users can quickly query data by ad placement and corresponding ad source.

​Why Choose Mediatom?​​
As a one-stop app monetization platform, Mediatom stands out by offering ​fully free programmatic ad access—zero IDC costs, no development integration required—enabling developers to quickly connect with premium ad demand. Mediatom SDK unifiedly manages both SDK ads and programmatic ads through ​full bidding competition, significantly boosting eCPM and monetization revenue.

Discover more platform enhancements firsthand!
Click https://app.mediatom.cn/#/user/register  to register on the new Mediatom platform today.