Mediatom, a leading ad monetization SaaS platform, has launched a comprehensive upgrade to its system, delivering unprecedented operational efficiency and user control. This enhancement focuses on four core areas: platform performance, bidding systems, ad format innovation, and interactive experience, reaffirming Mediatom's commitment to a user-centric approach in the digital advertising landscape.
1. Platform Performance Boost
Key Highlight: Full-platform response time ≤3 seconds
Response Speed Optimization: All queries and operations are guaranteed to respond within 3 seconds, significantly enhancing user experience.
300% Improvement in Complex Query Efficiency
Distributed Architecture + Intelligent Pre-loading Technology for accelerated responsiveness.
2. Bidding System Upgrade
Real-time Floor Price Adjustment: Users can directly modify floor prices for bidding ads without navigating complex editing interfaces, with changes visualized instantly.
Bidding Type Visualization: Instant identification of Server-Side Bidding (SSB) and Client-Side Bidding (CSB).
3. Ad Format Innovation
Intelligent Rendering Engine supports seamless transition between native feed ads → splash/interstitial formats.
Rendering Type Metrics: New metrics allow users to directly view ad rendering types (SSB/CSB, self-rendered or template-rendered), making operations more intuitive.
Multi-size Creative Auto-Adaptation System.
4. Interaction Optimization
Key Metrics Dashboard: Aggregated display of core data (eCPM, etc.).
Instant Ad Placement Diagnostic System.
80% Efficiency Improvement in Batch Editing Operations.
This upgrade is not merely a technical iteration but a practical embodiment of Mediatom's "user-first" philosophy. Amid the wave of digital intelligence, Mediatom will continue to deepen its focus on two core propositions: enabling precision in every decision through algorithmic revolution and ensuring effortless operation through experience innovation. We believe that when technological warmth aligns with business efficiency, it will undoubtedly unlock a growth flywheel of omnichannel traffic value for partners.
Starting today, logging into the new Mediatom console will deliver:
Decision-making freedom with 3-second responses
Operational control with click-and-go simplicity
Secure and visible value growth trajectories
We look forward to exploring the next chapter of advertising technology evolution with you.