medpro
Company News2025-02-14

Mediatom Upgrade: Redefining the Advertising Operations Experience​

Mediatom, a leading ad monetization SaaS platform, has launched a comprehensive upgrade to its system, delivering unprecedented operational efficiency and user control. This enhancement focuses on four core areas: platform performance, bidding systems, ad format innovation, and interactive experience, reaffirming Mediatom's commitment to a user-centric approach in the digital advertising landscape.

​1. Platform Performance Boost​

Key Highlight: Full-platform response time ≤3 seconds​

​Response Speed Optimization: All queries and operations are guaranteed to respond within 3 seconds, significantly enhancing user experience.
​300% Improvement in Complex Query Efficiency​
​Distributed Architecture + Intelligent Pre-loading Technology​ for accelerated responsiveness.

​2. Bidding System Upgrade​

​Real-time Floor Price Adjustment: Users can directly modify floor prices for bidding ads without navigating complex editing interfaces, with changes visualized instantly.
​Bidding Type Visualization: Instant identification of Server-Side Bidding (SSB) and Client-Side Bidding (CSB).

​3. Ad Format Innovation​

​Intelligent Rendering Engine​ supports seamless transition between native feed ads → splash/interstitial formats.
​Rendering Type Metrics: New metrics allow users to directly view ad rendering types (SSB/CSB, self-rendered or template-rendered), making operations more intuitive.
​Multi-size Creative Auto-Adaptation System.

​4. Interaction Optimization​

​Key Metrics Dashboard: Aggregated display of core data (eCPM, etc.).
​Instant Ad Placement Diagnostic System.
​80% Efficiency Improvement in Batch Editing Operations.
This upgrade is not merely a technical iteration but a practical embodiment of Mediatom's "user-first" philosophy. Amid the wave of digital intelligence, Mediatom will continue to deepen its focus on two core propositions: enabling precision in every decision through algorithmic revolution and ensuring effortless operation through experience innovation. We believe that when technological warmth aligns with business efficiency, it will undoubtedly unlock a growth flywheel of omnichannel traffic value for partners.

​Starting today, logging into the new Mediatom console will deliver:
Decision-making freedom with 3-second responses​
​Operational control with click-and-go simplicity​
​Secure and visible value growth trajectories​

We look forward to exploring the next chapter of advertising technology evolution with you.
 

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