The 2025 Double 11 Ad Monetization Panorama Guide

Double 11 has evolved from an e-commerce promotion into an industry-wide traffic feast, becoming the most crucial annual ad monetization opportunity for mobile app developers. To help developers seize this business opportunity, Mediatom, the media monetization SaaS and service platform under AdMergeX, has released *The 2025 Double 11 Ad Monetization Panorama Guide* based on years of practical experience. This guide provides a full-cycle preparation plan covering everything from technical optimization to operational strategies, enabling developers to achieve both increased revenue and enhanced user experience.

I. Market Rhythm and Trend Outlook for 2025 Double 11
1. "Pulsating" Peaks in Budget Allocation: Seize Key Nodes
Compared with previous years, the ad budget allocation for the 2025 Double 11 will show stronger planning and explosive potential. Core advertisers have already completed their preliminary strategic deployment, and the release of budgets will closely align with the rhythm of e-commerce platforms.
- Warm-up Launch Period (From now to October 31): Brand budgets begin to be injected, with the goal of accumulating user base and attracting new users. This phase is a golden period for optimizing ad slots and testing new strategies.
- First Wave Explosion Period (November 1 - November 3): E-commerce platforms start the first wave of down payment collection for pre-orders, ushering in the first small peak in budgets. This is a critical moment to test the results of previous optimizations.
- Category Focus Period (November 4 - November 10): Various product categories experience rolling explosions, and budgets continue to increase. It is necessary to closely monitor the dynamics of advertisers in various vertical industries and achieve differentiated traffic matching.
- Ultimate Carnival Period (November 11 and surrounding days): Budgets reach their peak, and the intensity of Real-Time Bidding (RTB) will be several times higher than usual. High-value traffic will receive the maximum premium during this phase.

2. New Trends in User Behavior: Deepened Scenarios and Enhanced Interaction
- Advancement of "Search and Price Comparison" Behavior: Users start searching for desired products and comparing prices earlier, which highlights the ad value of information flow and search recommendation scenarios.
- Nighttime Activity and Fragmented Consumption: Users' online time at night has significantly increased, with content consumption such as short videos and live broadcasts taking the lead. Immersive ads like rewarded videos and full-screen videos will deliver better performance.
- Strong Willingness to Interact: Users have a higher acceptance of ad interactions that are interesting and rewarding, providing an excellent scenario for rewarded videos and interactive ads.

II. Core Preparations for Developers in the Final Sprint Stage: The Three Pillars of Technology, Product, and Operation
(I) Emergency Plan for Technical Optimization: Consolidate the Foundation of Monetization
1. 72-Hour Rapid Implementation Plan
- Update the Mediatom aggregated SDK to the latest version immediately: To ensure perfect support for Double 11-exclusive ad formats and access to all high-bidding ad sources, complete the SDK upgrade as soon as possible.
- Fully enable the ad preloading function: In scenarios where users may have continuous ad interactions (such as between game levels or when turning pages while reading), intelligently cache high-priced ads to significantly improve ad response speed, fill rate, and eCPM.
- Set up Double 11-exclusive ad slots: Develop exclusive traffic entrances to meet the specific needs of e-commerce advertisers (such as brand splash screens and coupon interstitials) and undertake targeted budgets.

2. Upgrade of Intelligent Bidding System
- Adopt the Waterfall + Bidding hybrid strategy: Abandon the inefficiency of a single waterfall model. Through the hybrid bidding model, Bidding channels and waterfall channels compete on the same platform. The system automatically selects the highest price to maximize the revenue from each ad impression.
- Dynamically optimize the waterfall structure: Configure high-priced tiers in advance, and conduct minute-level monitoring and dynamic optimization during key promotion nodes to ensure that high-value traffic is not undervalued.

(II) Refined Operation of Ad Slots and Scenarios: Balance Revenue and Experience
1. Scenario-Based Ad Matching Strategy
- Splash Ads: As the primary entry point for brand exposure, the budget for splash ads during Double 11 can be 2-3 times higher than usual. You can appropriately relax the display frequency (e.g., 3-5 times per user per day) and adopt splash accelerator technology to ensure rapid response under high concurrent requests.
- Rewarded Videos: Set up exclusive tasks such as "Watch ads to win red envelopes" and "Earn Double 11 shopping funds", and design tiered rewards (the more you watch, the more generous the rewards). This can effectively increase users' willingness to actively watch and improve ARPU.
- Interstitial Ads: Strictly trigger them at natural interaction nodes (such as when jumping between pages or completing tasks) to avoid abrupt insertion that affects user experience. You can flexibly use a combination of templates and self-rendering styles to enhance filling competitiveness.
- Information Flow/Banner Ads: Deeply adapt to e-commerce ad materials, and combine user interest tags provided by Mediatom for precise delivery to improve click-through conversion rates.

2. User Tiered Operation to Achieve "High Quality for High Price"
Stratify users based on their value (such as payment willingness and activity level). For high-value users, prioritize displaying brand ads or rewarded videos with higher eCPM; for low-activity users, carefully control the ad frequency, prioritize user retention, and realize monetization through light-weight ads.

(III) Accurate Control of Operational Rhythm: Data-Driven Throughout the Process
During the large-scale promotion period, the market changes rapidly. Mediatom recommends that developers rely on the real-time data dashboard provided by the platform to conduct "hourly" monitoring and optimization.
- Warm-up Period (Now - October 31): Focus on checking the SDK integration status and completing the update and testing of all ad slots.
- Explosion Period (From November 1): Closely monitor core indicators (eCPM, fill rate, ARPDAU), and flexibly adjust the floor price and frequency control strategy based on data feedback.
- Peak Period (November 10 - November 11): All team members should be on standby. The Mediatom operation team will provide 24/7 support to help you cope with sudden traffic and bidding fluctuations and ensure maximum revenue.

III. Mediatom Global Intelligent Solution: Your Double 11 Monetization Accelerator
To help developers tackle the Double 11 with peace of mind, Mediatom under AdMergeX has launched a number of functional upgrades and exclusive support:
- Intelligent Waterfall: Based on big data models and real-time computing engines, it automatically optimizes the waterfall hierarchy and bidding strategy. On average, it helps developers increase ARPU by 10%-50%, allowing you to accurately seize every high-priced opportunity without having to monitor the platform 24 hours a day.
- Direct Ad Delivery Function: Directly connect to the budgets of leading e-commerce brands, reducing intermediate links. In some scenarios, it can help increase ad revenue by more than 50%.
- Material Security and Compliance Guarantee: Provide a complete ad compliance plan and material filtering mechanism to ensure that your app achieves safe and high-quality monetization during Double 11 and maintains brand reputation.

Take Action Now to Secure Victory in Advance!
During the traffic golden periods such as Double 11, the AdMergeX team relies on an intelligent monitoring system to capture real-time changes in the bidding environment and price trends. It proactively pushes high-value ad display opportunities to developers, helping them accurately seize high-quality traffic windows, fully release the commercial potential of every piece of traffic, and achieve breakthrough growth in revenue.